You would think that we would be sick of this cupcake fad by now. The trend to go gourmet on cupcakes started a few years ago when boutique bakeries in Manhattan and LA started selling (and viciously competing) traditional cupcakes in fancy flavours and icing. Then, the gals from Sex & the City took several bites, and the rest is history. The trend hit Toronto and suddenly the city was going crazy for cupcakes. But maybe we're tired of these sugary treats? Are we? Over 350 strong turned out yesterday to prove that cupcakes do make the world go round.
Toronto has its share of cupcake shops. We like to think that we were there from the very first batch. We have covered the scene extensively since since then. People loved it, many plagiarized, and some even said that we took the whole thing way too seriously. Pfft!. Take cupcakes seriously? Impossible.
Yesterday, a small group of organizers arranged a cupcake unconference, CupcakeCampTO, based on a similar event that was held in San Francisco. Invitations were open to bakers who wanted to share their version of the 50 year old treat.
The turnout at Labspace was nothing short of incredible. 40 Bakers registered, and over 350 guests showed up to taste over 85 dozen cupcakes. Check out our video coverage below (make sure you check the HD option) Canâ't wait for the next event.
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Written by Suresh Doss
Suresh Doss is the publisher of SpotlightToronto.com and Rickshawmag.com. Founder of the Food Truck Eats festival, Suresh has been a pioneer for the Street food movement in Toronto. In 2011, He was awarded the VQA Promoter’s Award for outstanding achievement in the Media category in the promotion of Ontario VQA Wines. Suresh is also the Global Editor for Whitecap’s StreetEats series of travel guides, which focuses on the best street food across North America.