Jamie Kastner’s film celebrates the entrepreneurial spirit in the recent economical downturn. Intercutting footage from the Great Depression, he extolls the virtues of making lemonade out of lemons. Employing a gently sardonic voice, he travels through the United States, Europe and the Middle East visiting various businesspeople.
The film consists of 15 segments. Perhaps to maintain a positive tone, he avoids probing and seeking for greater insight. Only for a few seconds during an interview with a shopkeeper does the desperate anxiety of the times show. The film relies on humor and the novelty of the business schemes to keep the viewer’s attention. Standing at 56 minutes, the film moves at a fairly brisk pace through the segments. However, only a few segments are truly creative and entertaining in and of themselves (the Hamster Villa in Nantes has to be seen to be believed). The film is light and mildly entertaining.
Recessionize! For Fun And Profit!
Director: Jamie Kastner
Program: Workers of the World!
Thursday, May 5, 9:45 pm, The ROM Theature
Saturday, May 7, 6:30 pm, TIFF Bell Lightbox 2